My First Product Creation…This is My Plan!
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It’s Just How You Look at It!
Although my list of loyal subscribers is growing I want to accelerate the process.
In any niche market, an online business must develop and cherish its subscriber base.
To do this I decided to find a really good free product/gift to encourage more people to join me on my journey. By participating in Giveaways and offering free gifts as a “valuable bribe” to join my list, I used some of the latest and greatest affiliate products available…but then I realised something!
Make My Own…Why Not!
I just had to face up to it. Why not create my own, unique product that 
answers some of the most nagging problems or frustrations facing people in a particular niche. Then I would have my very own unique product and not just some PLR (Private Label Rights) product that I may spend hours on trying to make it “mine”
Now there are thousands of niches online ranging from the most obscure micro niches (“lawn tractor sun shades”) to niches that are more obvious, broad and usually more competitive (“internet marketing”).
My Niche Marketing
It’s actually really easy to sum up the process as to make sure you really understand your niche market and then promote a highly relevant product to them – preferably your own!
So to me as a marketer the flow would be to discover a viable niche: get to understand the niche: create a product to promote: build a marketing campaign: earn some money!
Questions I needed Answers to
- As a relative newcomer to the online business world could I actually do that? Why not..I can read and talk as well as most people!
- How do I discover a profitable niche of “hungry buyers” that I can compete in effectively?
- How do I develop the insider knowledge of a particular niche market so that I can identify their problems?
- How can I differentiate my product from my competitors?
- Why would anyone want to check out something that I would be offering?
The Tools I Used
All these questions buzzed around in my head for a few days but I was determined to give it a shot. After all recently I have seen some amazing sales good pages with absolute garbage products inside.
As part of my new product creation planning I used the following tools:
The concept of “Product Creation in 60 minutes” from my mentor, Alex Jeffreys…but it will take me a bit longer than 60 minutes!
A site where I found 590,000 niche markets for free – just keep digging down further and further to find some real nuggets! http://www.dmoz.org
David Walkers must read blog post on “How to Enter a Niche as an Expert”
Joe Fier’s excellent free package on “How to Make Products Quickly”
Market Samurai and Micro Niche Finder software – absolutely awesome research tools.
Google Adwords free tool at https://adwords.google.com/select/KeywordToolExternal
Google trends free tool at http://www.google.com/trends/hottrends
SEM Rush site at http://www.semrush.com
Scot Standke’s valuable blog at http://nicheaday.com/nichefinder/
Justin Wheeler’s comprehensive Niche Training and support at http://www.niche365.com
My Research Results?
For sure, I did go overboard a bit with my research phase but I have other bigger plans for this process. And anyway, I loved doing it. When you discover potentially profitable, less competitive markets it gets my juices well and truly running!
So that’s how I attacked this project and without saying too much just yet, I decided on the easiest and quickest way to create a high value product – “Interview Expert(s)”
My Process Steps
Where did I find the experts? The people who had the biggest online presence
in my chosen micro niche market and 2 authors of books relating to this micro niche at www.amazon.com
All I did was email them and asked them for an interview. Really that’s all it took!
In each email I also added my Skype contact details and suggested that at the end of the interview (planned to be 30 minutes…I have 4 of them to do) they can spend a couple of minutes talking about their product or book). I sent out 10 emails and got back 4 positive responses (after a bit of gentle pushing in follow up emails).
The interviews have “no strings attached” but they all wanted a copy of the interview. For one of the interviews the web site owner is providing a special link – read that as my affiliate link – to the listeners.
The interviews are scheduled for 3rd week in July so let’s hope our Thai village power and internet connections are working OK as my plan is to use Skype and Pamela (for recording the call)
Questions I Will Ask the Experts
These are the generic questions I plan to use so you can use to do the same:
- What advice would you give to someone who is just starting out with ….
- If someone is on a tight budget what would you recommend for…..
- What are the future trends you see happening in…..
- What are some of the biggest mistakes people make when doing……
- What are some critical factors people often overlook when it comes to….
- How did you get started?
- If you had to start over again…what would you do differently?
- If there is one thing our listeners should do immediately after this call, what would it be?
These questions will the blanks filled in have been sent to my 4 interviewees.
So that’s my plan.
Your Comments Please
What do you think? What have I missed? It’s not too late so please let me know OK?
What are Your Product Creation Experiences?
How did you create your first product? If it was with an interview then what questions did you use? Is surveying your list an effective way to create a product?
Please leave your answers and comments as I would really like to hear your feedback.
No related posts.
Hey Peter – Great post man!
I don’t only want to thank you for the cool shout out, but for the other awesome links in there. You really have done your homework.
A lot of people think it’s a waste of time really dig in deep into a potential niche, but really it’s gong to save soooo many hours during the product creation and marketing side of things.
Great idea with the expert interview. I’ve seen a lot of people do this really well. Plus it allows you to position yourself with a big name in the industry.
Best of luck buddy & speak soon!
Joe Fier
Joe Fier´s last blog ..Do Something Different -amp Stick It To The Rest-
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Peter Reply:
July 2nd, 2010 at 12:13 pm
Hi Joe,
Really good to get feedback from you. The actual research phrase of the project really fascinated me and a lot of my approach ideas I get from your terrific “How to Make Products Quickly” program. I always learn something new when I visit your blog. Best wishes mate
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Awesome stuff Peter, and thanks for the shout out to my blog.
I have a fairly comprehensive list of interview questions somewhere which I will throw your way when we next talk on Skype.
Speak soon,
Justin
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Peter Reply:
July 2nd, 2010 at 12:09 pm
Hi Justin,
Thanks for the feedback and also for the interview questions. I will really appreciate your experienced feedback.
Hope all things are going well for you in Peru mate and again many thanks for all your advice and support in our Skype calls
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Peter,
Awesome post, and thanks for sharing. I like the question list you’ve assembled and how you are going to go about getting your product off the ground.
You know, isn’t it funny how easy this stuff is once you just create some simple action steps and then do them? All the hard stuff falls together.
Great going!
Brandon
TheInfoPreneur´s last blog ..The InfoPreneur AutoResponder Challenge- er- uh- Contest
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Peter Reply:
July 2nd, 2010 at 12:07 pm
Hi Justin. Thanks for the words of encouragement. You are right, once I planned it all out the “doing it” bit was pretty easy
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Peter,
That is an awesome response, 4 out of 10 people that you emailed to said yes! I am so proud of you and know you are definitely on the right path. I wish you all the best on your interviews and I know you will do great.
Right now I am in the process of writing my first ebook and hopefully to follow my own product. Thanks for the questions as I had just started doing interviews too and it is does become easy once you get the hang of it.
Can’t wait to see what your new niche is and also looking forward to the interviews.
Anna
Anna Haller´s last blog ..Are you alone
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Peter Reply:
July 2nd, 2010 at 12:06 pm
Hi Anna. Well it did take me 3 emails and a skype call to get 2 of them…but that was not so hard.
Good luck with the ebook and if I can help in anyway let me know OK? I have not created one myself yet but I also have plans for this and have made a start but just now have placed it on the back burner whilst I focus on my list building with the things I have now. also need to spend more time creating more email messages for my list. Thanks as always for your support
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Hi Peter,
Brilliant post, I copied the links and have put them in a file.Also some very useful info there I thank you for that.
Take it easy chum and all the best for your project.
Pete
Pete Burns´s last blog ..Work At Home Jobs
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Peter Reply:
July 3rd, 2010 at 2:58 pm
Hi Pete,
Good luck with the links. Most are free (even the initial version of market Samurai).
I hope you have the same fun researching as I did. I look forward to hearing about your experiences mate.
Best wishes
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Peter:
You have done an great job in your planning. It is obvious you have devoted much time and thought into researching and creating this post and your micro niche.
Also, thanks for the list of questions.
You are really moving in leaps and bounds.
I look forward to the interviews.
- Rick
Rick Byrd´s last blog ..Generate More Comments With This Simple Step
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Peter Reply:
July 3rd, 2010 at 2:56 pm
Hi Rick,
Actually I have some more ideas for questions from a friend of mine who now lives in Peru!
I will make a post about them along with the follow up to my interviews.
Thanks for the valuable feedback Rick
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Sounds like a great plan to me Peter. It takes a bit of effort to research and plan it all but I’m am sure it will be well worth it in the end. You will have something quite unique. Can’t wait to hear the answers.
Sandy
Sandy Halliday´s last blog ..Make Money Online – Interview with Codrut Turcanu
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Peter Reply:
July 3rd, 2010 at 2:52 pm
Hi Sandy,
Thanks for that. Hopefully my questions will get them talking and sharing some secrets.
That’s the plan anyway
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Hi Peter….from way down under.
Mate this is a really great post as others before me have mentioned.
The links you’ve provided are a great source of information..particularly for those less experienced and undoubtedly will be appreciated by many newbies.
A couple of the people who wrote the posts associated with the blogs you’ve provided the links for are becoming real experts in their fields and it’s nice to know that they all started exactly where you and I started…..just a bit sooner.
I feel confident that you too will leap ahead and good luck with your interviews. I look forward to seeing them on future posts.
BTW. Thanks for dropping by my blog and I’m sending you an email via your contact details page.
Cheers
Sean
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Peter Reply:
July 3rd, 2010 at 5:37 pm
Hi Sean,
Thanks for the great words of encouragement mate.
Actually once I finalised my planning the rest was a piece of cake.
Now all I have to do is get the interviews done to the best of my ability – I have added a few more questions to my list to make sure I can get my “experts” both excited and talking their heads off!
Thanks for your email Sean, I will go and check it later today – greatly appreciated
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Hey Peter,
That’s awesome to hear man. You’ve done awesome job on your planning. Really great work man. Keep up the good work.
Thanks for sharing this great post about your plans.
~Dev
Dev | Technshare´s last blog ..13 Powerful Ways To Effectively Improve Your SEO
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Peter Reply:
July 4th, 2010 at 9:11 am
Hi Dev,
Many thanks for the feedback and support.
Let’s hope all the planning comes through for me in a few weeks when the interviews are scheduled.
Thanks again for dropping by mate
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Hi Peter
This is an excellent post, and I think you have covered all the bases with your questions. I’d be interested to know what your Peruvian friend was able to add to that!
I hope these interviews go really well – this seems to be a niche area for you in which you are becominga bit of an ‘expert,’ well done. And this all from Thailand!
I look forward to listening to the results when you release them.
Speak soon
Jaycee
A
Jaycee´s last blog ..The Million Dollar Question is What Would You do With the Money
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Peter Reply:
July 4th, 2010 at 9:10 am
Hi Jaycee,
A long way from being an “expert” but I am learning fast.
I will cover the additional questions you can consider asking in another post – for sure.
Many thanks for your comment Jaycee and I really got a lot out of your excellent London conference report
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Hi Peter
Great job on your post. It shows you are putting in a lot of time to do your research and that will pay off in big dividends.
I do agree with you on doing your own products instead of the PLRs and I will let you know how things go with the person you asked about.
Thanks for sharing the code issue with me, I had not heard of any problems with that before.
Good luck to you
Roger Neumann
Go out and make it a $ucce$$ful day!
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Peter Reply:
July 4th, 2010 at 9:07 am
Hi Roger,
I really enjoy the research side as much as the marketing – to me they are all in the same boat.
If I don’t research properly then my marketing efforts are wasted.
Thanks for the feedback roger
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Hey Peter,
That was a great response from the emails sent out. Unreal results.
My product is ticking along and hope to release on 26 of this month July. There is so much to keep on top of so far so I am outscourcing alot of the stuff that I have to learn like sales copy and web design. I wrote the ebook and made the video’s all 15 of them so I want to focus on getting people to promote now.
Good luck with your product sounds awesome and cant wait to see who you are interviewing
Glyn
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Peter Reply:
July 5th, 2010 at 12:38 am
Hi Glyn,
Thanks my friend. I look forward to see your new product when it’s ready.
Knowing you it will be a beauty!
The email result is really not as good at it looks…..I also had to contact them all via Skye messages and then actual Skype calls a few times…the emails were only part of the process but at least I got some sort of response that allowed me to continue.
Actually my initial email only promoted the opportunity of a quick Skype message something along the lines of “knowing you would be such a busy guy and I don’t want to take up any of your valuable time”….etc.
Thanks for the comment Glyn
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Hey Peter,
You are really pushing the boundaries here for a relatively new internet marketer and share a boat load of great resources to get a product creation going.
Awesome post, Peter. The generic questions you came up form a solid foundation to get these interviews rolling – at the moment I can not think of anything in addition to what you have pinned down. BTW your response rate to your requests are amazing!
I keep all fingers crossed for your upcoming interviews but I am absolutely sure that the only thing that could temporally hinder you from some fantastic interviews would be any electrical power or internet connection issues.
All the very best
Mirko
Thanks
Mirko Gosch´s last blog ..Backlink To The Future – How Article Marketing Helps Your Off Page SEO
[Reply]
Peter Reply:
July 6th, 2010 at 11:11 am
Hi Mirko, Thanks mate and I really hope we don’t get problems with power etc. It’s a very difficult time just now re weather conditions and our infrastructure is so fragile.
Actually trying to put in place a backup plan so that if we cannot go ahead with the Skype interviews I will at least be able to re-schedule to a little later or get some written responses to my questions. The latter may not be that appealing to some of them as it will take too much of their time but I am asking them to consider this just in case.
Best wishes Mirko and I really learned so much on back linking strategies from your blog post and the terrific comments it created.
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Hi Peter
What a great post which also gives inspiration to others as to what is possible if you do the research.
I can see you are going to be a force to reckon with. LOL.
Good luck with the interviews.
Barbara
Barbara Harvey´s last blog ..Be Careful of What You Send Your List-
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Peter Reply:
July 8th, 2010 at 1:47 pm
Hello Barbara,
Many thanks for the feedback and happy it gave you some inspiration.
For my interviews I have given up worrying about if I can get them completed re our terrible power and internet connections.
This did concern me for a few days, even lost some sleep about it but what the heck..there’s nothing I can do about it if things goes pear shape!
So my inspiration is to make sure I push ahead and get some new product created – actually have started on alternative products already as a back up to my initial interview planning.
Best wishes Barbara and stay inspired!
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Hey Peter,
Really good post, good to see you laying out what you will do! Also, I think the questions you asked yourself in the post are all really good questions. Asking yourself the right questions is one of the best ways we can get good ideas for ourself.
Peace,
Darren L Carter
Darren L Carter´s last blog ..Preview- A-Bomb Interview
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Peter Reply:
July 8th, 2010 at 1:42 pm
Hi Darren,
Thanks mate and I agree – to get the best questions simply stand in the other persons shoes and think of what your audience would like to know about.
I hope to hear all about your special Japanese interview in the near future – that really interests me.
Good luck with it all and my best wishes
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Once you discover the long tail keywords you want to target, you then need to understand who your competition is for that keyword phrase. Market Samurai provides a module called SEO competition that allows you to explore each one of the top ranked, page one listings to see why they have secured the top position, and helps you identify what you can do to maybe secure a page one listing. You can check out why it is the top of Search Engine Marketing tools and also it’s my favorite
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Peter Reply:
July 8th, 2010 at 7:00 pm
Hi Burt,
I agree with you. Market Samurai is an excellent tool.
The one thing I have found using this tool is that many websites page ranking is not because their site is optimized but because of their longevity.
Many sites are almost stagnant re new content and it’s hard to believe they can still rank in Google but rely they heavily on the fact that their domain is 5+ years old and during that time they have amassed quite a few back links.
Thanks for the comment Burt and good luck with your marketing.
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Hi Peter, I love it! We are so on the same page. I will beconducting an interview with my new mentor, Eric Louviere, this Friday. Here are the questions that I plan to ask:
-What are the top performing niches right now?
-How can Newbie’s break into those niches?
-What is the fastest, most effective way to become profitable through internet marketing?
A. Focus on generating traffic to other people’s offers (affiliate marketing)?
B. Create your own products, and drive traffic to them?
C. Coaching
Group
1-on-1
-What traffic generation techniques have made you the most money?
-What is the financial point of entry for direct mail marketing with postcards?
-How did you build your list, and if you were a Newbie how would you start from scratch today?
A. Work with a coach who will help you to promote your products?
B. JV Giveaways
C. Blogging
D. Adswaps
E. Article Marketing
-What traffic generation techniques do you feel are time wasters for Newbie’s?
Article Marketing
Blogging
Social Media Participation
Why?
-How much do you use outsourcing in your business?
-Do you recommend that people who are making the transition from Corporate America to full-time internet marketing utilize outsourcing?
-Please share your top three (3) success tips for Newbie’s.
I’m also in the process of creating my own coaching program.
Keep us in the loop with how your interviews go, and I’ll do the same;-)
God bless you Peter.
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Peter Reply:
July 8th, 2010 at 1:39 pm
Hi LaTonya,
what a fantastic comment you have provided not just to me but to everyone who checks out this post.
In fact I am so enthusiastic about your interview planning and questions that I am going to make special mention of your comments to my subscriber list with a link to this posts. Many thanks and I can see you have done a lot of planning and preparation already – the questions are superb.
Good luck with the interview LaTonya and I am also interested in your coaching program – wow you are really steaming ahead!
My best wishes and stay in touch
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Hey Peter,
Thanks for stopping by my blog and leaving some feedback. I have been a little absent on my blo9g for a few weeks and need to get back at it.
Your tips for product creation and the interviews will come in handy because I have some ideas brewing that will include just that. I have been trying to get past the get it perfect stage and just get it going, but it sure is hard when you want your product and content to be good. It just is immobilizing though and I need to get past it.
I also checked out some of those links that I didn’t recognize and read what David Walker had to say. They information is available, so no excuses right? Thanks again buddy and good luck with the interviews…
Talk soon!
Ryan K
Ryan K´s last blog ..Curtis who Internet Income Academy what
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Peter Reply:
July 8th, 2010 at 1:33 pm
Hi Ryan,
Don’t wait to get it perfect mate or you will be waiting for ever. This was a hard thing for me to accept as well.
But now I just want to get it started.
Even now I am not sure my planned interviews will be possible re our power supplies – so I am making a fall back position and as well have even started making a completely new product just in case it all goes off-the-rails for me.
Our weather conditions do NOT look favourable but I am now past worrying about things I cannot control.
Good luck mate and stay in touch
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Hey Peter,
Love to see the fact your going to create your own stuff! It’s much easier to promote in my opinion because you have emotional ties to it…..because it’s YOURS.
All the things you normally do as an affiliate don’t seem so much like work when your building your own business. I’ve 2 of my own products and they have done very well. There’s just something so much nicer knowing our building something that is yours.
Bryan
Bryan Zimmerman´s last blog ..How I Get Traffic To This Blog
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Peter Reply:
July 10th, 2010 at 9:43 pm
Hi Bryan,
Great feedback mate…many thanks. As you have already produced 2 products to me you are an “expert”
However, I do have 5 or 6 things “in the pipeline” excluding my planned interview product.
So whatever, I plan to create my own come hell or high water – and I’m both excited and really enthusiastic to do exactly this.
Best wishes Bryan and thanks again for the feedback
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Fantastic!
I wanted to say i love the way your going about your product creation must say it helps me a lot to see the way your taking action (makes me not so nervous =])
Thanks for the resource theyll prove to be very helpful =]
Ashawndra Michelle
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Hi Peter
What agreat post mate. You put some much enthusiasm into evrything you do its amazing well done. Let me know when the interviews are done I would love to listen to them!!
Nick
http://workfromhomeideas-nickstentiford.com
[Reply]
Peter Reply:
August 14th, 2010 at 5:28 pm
Hi Nick. The interviews were put on hold for a month as we have been having very poor power and internet connections. So instead I created a new package that contains a training manual plus branding rights. Have a look at it here on the WSO. It’s free but maybe I should have charged a small fee for it. So far the reactions have been really good and actually I enjoyed being able to help and offer something of value for free!
http://www.warriorforum.com/warrior-special-offers-forum/247700-brand-new-make-money-giving-valuable-training-program-away.html
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Peter,
You gave lots of interesting information about getting into niche markets. I have been thinking about that, and you have given a lot of clues on how to do that.
Thank you.
Cheryl Jones
Cheryl Jones´s last blog ..Pages
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Peter Reply:
August 17th, 2010 at 10:58 am
Hi Cheryl. My pleasure to help and if you need anything further please don’t hesitate to either leave me a blog comment or shoot me a quick email. Best wishes
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HI Peter,
Excellent post, wonderful information! I have bookmarked this post because I’m about to create a new product of my own. Not really sure which Niche yet.
The resources here are great. I love the Market Samurai too and I’m heading over to dmoz to check it out.
Thank you, you have no idea how much you’ve helped me by placing all these links in one handy place!
I have created one product from PLR but this next one is going to challenge me a bit more.
Again, I thank you!
Lesley
Lesley “Wes” Klatt´s last blog ..Week 3- Generating Traffic
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Peter Reply:
August 22nd, 2010 at 4:03 pm
Hi Lesley,
Many thanks for your lovely feedback. i had a lot of fun creating that blog post but my initial plan for an “interview product” has been put on hold. We’ve had terrible internet connections lately with the monsoon season so instead I created my own branded ebook package – and it’s all about Traffic as well!
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